Why supermarket olive oils are failing your health
It all began with a fundamental question: why do certain populations live longer, healthier lives?
While exploring the "Blue Zones" and cutting-edge longevity research, one ingredient appeared consistently: extra virgin olive oil.
But why is olive oil so crucial for longevity?
- It's rich in monounsaturated fatty acids that protect against cardiovascular disease [1]
- In Blue Zones, populations who consume it daily live an average of 10 years longer
- Recent studies show it promotes a healthy gut microbiome. [2]
The truth is, all olive oils are not created equal – not even close.
The 3 critical problems with supermarket olive oils (even organic ones)
- They're desperately low in polyphenols (averaging just 150 mg/kg), and manufacturers almost never lab-test their antioxidant content – a crucial indicator of their health value
- They're untraceable blends from multiple sources, often of mediocre quality
- They contain aged, oxidized oils that have lost most of their beneficial properties
The problem was clear: to get the health benefits demonstrated in scientific studies, you'd need to consume an entire bottle of commercial olive oil weekly – that's approximately 9,000 calories!
4 months ago, we began our extraordinary sourcing journey
For months, we immersed ourselves in the world of olive cultivation: scientific literature, expert consultations, producer visits...
Our obsession drove us to find:
- Exceptionally high polyphenol concentration
- A balanced flavor profile
- Environmentally responsible production
- Absolute freshness
Italy: Home of the Blue Zones
We traveled throughout Italy to visit the finest producers and mills.
After numerous encounters and tastings, we discovered a producer whose approach captivated us. Here, every aspect of production is executed with surgical precision:
- Early olive harvest to maximize polyphenol content
- Immediate pressing after harvest (unlike farms that wait several days)
- Cold extraction in controlled atmosphere, never exposing the oil to light or oxygen
- Storage in nitrogen-filled tanks to eliminate oxygen exposure
- Packaging designed to preserve all benefits: each bottle is filled with nitrogen before adding the oil and protected from UV light
The results exceed our wildest expectations
Independent laboratory analyses confirm that our EVOO100 is extraordinary:
- Polyphenol content: 813 mg/kg — Antioxidant power 5 times superior to conventional oils
- Oleic acid: 76.15% — The ideal ratio for cardiovascular health
- Peroxide index: 3.2 meq/kg — Demonstrating remarkable freshness and minimal oxidation
- Free acidity (FFA): 0.15% — Reflecting the excellence of the production process
- Harvest date: Fresh from the latest harvest (November 2024)
Why these numbers are revolutionary for your health
An olive oil of this caliber can truly transform your health.
Here's what the science reveals:
- Cardiovascular protection: Significant reduction of "bad" LDL cholesterol and improvement of "good" HDL cholesterol [3]
- Metabolic regulation: Enhanced insulin sensitivity and blood sugar stabilization [4]
- Inflammation reduction: Polyphenols combat chronic inflammation, the source of numerous age-related diseases
- Cognitive health: Protection of brain cells against oxidative stress
-
Cellular health: Protection of mitochondria and telomeres, essential for slowing cellular aging
How to integrate our EVOO into your daily life
Consider EVOO100 not as a simple cooking oil, but as a true longevity supplement:
- Optimal dose: 1-2 tablespoons daily (15-30ml)
- Ideal timing: Before a main meal to mitigate postprandial inflammation and balance blood sugar
- Recommended use: Consume raw to preserve all benefits (on vegetables, salads, or even pure)
Our commitment to you
Since launching Zero, our mission has been clear: to give you access to the best tools for optimizing your health and longevity.
EVOO100 perfectly embodies this philosophy. It illustrates our obsession with quality and our commitment to making exceptional, science-backed products accessible.
Questions about our olive oil or how to incorporate it into your routine?
Simply send us an email at hi@joinzero.co
Reference:
[1] https://pmc.ncbi.nlm.nih.gov/articles/PMC6722810/
[2] https://pmc.ncbi.nlm.nih.gov/articles/PMC9504660/
[3] https://pmc.ncbi.nlm.nih.gov/articles/PMC8308442/
[4] https://pmc.ncbi.nlm.nih.gov/articles/PMC6683141/
